Back 10 years ago, organic content used to be more important than today. For then, Google was probably the only trusted source of traffic in the web. People typed a couple of keywords or questions in the search field, and Google would provide back a list of organic search results organized in pages, in which page 1 was the most trusted. In case you were desperate, you would go to page 2. These were the organic results.
Google organized these results according to a powerful algorithm they developed. This algorithm would take into account on-site and off-site elements. For example, if the URL or the title of the page contained the keyword typed by the user, there was a high chance for the website to appear in the search results, not necessarily in page 1. Or if there was tons of links pointing to a single URL, that was a signal of authority and Google would rank it in a better position, closer to the first result in page 1. Continue reading