Anatomy of a Facebook Ads campaign

The first time I created Facebook Ads by myself, I didn’t know what I was doing, a common scenario for small and medium businesses. For then, as you may know, I had my personal blog ( and something that I actually wanted was that more people get interested in the posts I wrote. Based on this, one of the problems at that moment was that I didn’t know how Facebook could help me reach that objective.

Before understanding the anatomy of a Facebook Ads campaign, ask yourself this question: what do you want for your business? The answer of this question will help us to drive the objective of this post: explaining in detail all you need to know before, during and after creating your first Facebook Ads campaign.
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