One of the reasons why creating content for Twitter is easy is because you just need to fill a form with no more than 140 characters. The same happens with Facebook: attach a picture, tag someone, write a message and that’s it. This also happens with other social media platforms. In Instagram and Snapchat we have an integrated camera in the app or in Pinterest we can install a button in our browser to Pin from it. On the other hand, it’s not the same story when creating a high quality piece of blog content.

While creating content for social media is becoming easier, creating high quality content for a blog is very complex as it demands hours of hard work. You gotta know not only your audience interests, but also to understand technical stuff about SEO, HTML and Web Analytics, among other things. At the end of the day, the difference between social media content and blogging content is that the former will disappear in a couple of days, while the other one will be indexed by Google and will remain there forever (?). This means that, when having a blog, people will be able to find and share our content in an individual basis because we will have an unique URL that makes it possible. My goal in this post is to describe the complexity behind this process and in the end I will propose a final checklist for the next time we plan to write a post in our blog.

For this post, I suppose we already have a blog in WordPress (or similar) with our own domain. It’s very important to mention this, considering that the URL we use provides credibility. It’s different to decide if clicking or a post whose URL contains .blogspot.com or .wordpress.com. If you see that the authorship of what users are going to read is shielded by an original domain, probably readers would trust more and wouldn’t think twice if it’s worth reading you for the first time. Continue reading →