With over 2,41 billion monthly active users, Facebook is perhaps the platform in which your customers spend most of their time. Actually, 1 in each 5 minutes in mobile devices are spent in Facebook , without even mentioning all other Facebook properties like Instagram, Messenger and WhatsApp. While all these services are free, the truth is that we pay with our time and personal data in exchange.
Personal data such like your birth date, e-mail address, phone number, ZIP code and the whole list of all your friends, among other information, are more valuable for Facebook than any monthly subscription. In one hand, most of the users use the service because it’s free. On the other hand, when you put together the information mentioned above with your interests and behaviors, like all pages, groups and posts you’ve engaged with, and your online activity being measured by tools like the Facebook Pixel, the SDK and the Facebook Login in Mobile Apps, probably no other Internet company is able to have such a complete profile of all their users (perhaps only Amazon and Google).
That’s why you see ads of websites or apps you’ve used recently, because Facebook has access to that information. Actually, most of the people are not aware but in your profile settings you can find your ad preferences, an see some of the information related to interests related to you. Or advertisers that have included you in their campaigns.
Continue reading